2016 Revealed: The Most Expensive Google AdWords in Melbourne

June 16th at 2:55pm Joss Higgle

adwords management company

We are all aware that Google has numerous revenue sources, but the greatest of its all steady sources is actually in the advertisement. In fact, according to last year’s investigation, the advertisement was found to constitute over 90 percent of Google’s revenue. The study also revealed that Google experienced a 15 percent growth, which is equivalent to an increment in the revenue by billions of dollars.

The advancement and the exponential growth realised are due to the fact that, people are turning away from the traditional methods of advertisement and are encouraging digital means. More and more companies prefer digital advertisement, which in another way de-markets the traditional methods. Even the newly established companies will still choose to go with the digital method. Interestingly, it is now speculated that digital advertising will surpass that of TV, come 2017. Those who have been involved in creating Google campaigns can explain this precisely, how expensive it is. Despite being expensive, the cost per click continues to increase each and every day.

The cost-per-click is basically calculated by some kinds of “auction” taking place during searches. In this regard, those keywords that are searched for by the majority of internet users are the most expensive. They cause a huge traffic, and you will find most competitors struggling to bid on them. Alternatively, we have the tail keywords, which most bidders are not aggressively going for, but they can still serve as a good option to create a substantial amount of traffic on your site.

The cost-per-click also varies depending on the industry and location. It ranges anywhere between one to three digits per visit. But according to the technological advancement and increased internet usage, the cost is prone to increasing further. It may be up to 5 digits; who knows?

Are you trying to figure out what the most expensive Keywords are for Google AdWords in Melbourne, Australia?

This is what we found out!

The data compiled from the keyword database, SEMrush’s revealed the top 200 keywords, which are the most expensively searched for words in Melbourne and Australia at large. We broke down these keywords into seven categories, in order to make it simpler and easier to understand. The list we provide contains only the long-tail keywords that are much targeted. They are very costly, yet they do not receive a great traffic. This is actually possible because we have many competitors for the same keywords. We calculated the highest cost per click on the following categories:

In the insurance category-

Income protection insurance was found to be the highest with $195.67, followed closely by life insurance at $154.46, car crash insurance claim at $148.36 AARP funeral insurance at $146.1, and then lastly, life insurance quick quote at $132.89. From the information above, it is clear that income protection insurance and life insurance are the most expensive keyword phrases.

In the legal services category-

  • Motorcycle accident Sydney- $206
  • The personal injury lawyers- $193.8
  • Australian workers compensation- $191.25
  • Best income protection policy- $189.35
  • Car accident lawyers Brisbane- $174.23

In this category, the most expensive cost-per-click was for “the personal injury lawyers” as the second and “motorcycle accident Sydney” at the top. It is clear that keywords related to legal services take up 20% of the most expensive keywords.

In the finance and trade category-

We have the most expensive keyword being “best mobile trading app”. This is followed closely by “foreign exchange trading Australia”. Generally, the three industries- insurance, finance and law, make up almost 74% of the most expensive keywords. The category is a representative of businesses with great value to the customers, and the managers are ready to pay heavily, in order to get more customers. The other keywords that were also paid for in the finance and trade category include “how to trade penny stocks” at $189.97, “how to start trading” at $179.19, and “best trading apps” at $168.23.

In the software category-

The highest cost-per-click goes to “customer data management software” ($208.5) followed by “best algorithmic trading software” ($126.6). And these two are followed closely by “customer feedback software”, which is paid just over $100 per click.

In business and marketing-

The leading keywords with greater cost-per-click are “social media ROI” ($129) and “enterprise mobility” ($126.94). Another keyword that realised a great price, though not high was “social media content plan” at $95.

In gambling-

We have the leading keyword being “betting odds horse racing” at $108.61 and “Sportsbet logo” at $107.46. Another keyword which was a little less in price was “horse racing betting software” at $94.11.The other keywords in this category include “best bets todays horse racing”($100.07), “the bets betting site”($96.93), and “horse racing betting software”($94.11).

For the household category-

The keywords with highest prices were “carpet flood damage Melbourne” at $119.12, followed by “flood restoration Australia” at $99.77. The businesses are highly valued by the clients, and have a very long lifespan; that is why managers are willing to pay more in order to get the clients. It was also discovered that 9% of the keywords are sensitive to location. To be exact, the most common searches came from Melbourne and other cities in Australia. This implies that PPC is high in case of bidding in Melbourne and other cities experiencing a greater number of searches. Running a small business in Melbourne requires one to be creative while selecting keywords. Choose a keyword that someone within your locality can imminently use. Try and think like a consumer searching for a particular item in your area. Most business owners are advised to use Geo-targeted long tail keywords that would be less costly but very essential.

According to the analysis made, more than 41% of the most expensive keywords contain more than three words in the whole sentence. Using more words in your keywords makes it more detailed and highly targeted. It helps to deliver more detailed information to your clients, who will in turn get more ideas about your site. And the best results will be obtained from the more relevant keywords.

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